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Irum Zafar
UI/UX Specialist & Graphic Designer
Irum Zafar
UI/UX Specialist & Graphic Designer since 2021
Department:
UI/UX Designing
Experience:
3 Years
Phone:
+9234656668
Creative, user-focused UI/UX Specialist and Graphic Designer with experience in crafting intuitive, engaging interfaces and compelling visual assets.
At Zeki Expert Solutions, I have led cross-functional collaboration on both internal and client-facing design projects, ranging from UI/UX for mobile and web apps to e-commerce visuals and brand content. My proficiency in Figma, Adobe Creative Suite, and digital design principles allows me to align user experience with brand identity.
With a keen eye for aesthetics, strong attention to detail, and a commitment to usability, I strive to deliver designs that not only look stunning but function seamlessly. I aim to create designs that convert, delight, and serve real business goals.
Skills
UI/UX Wireframing & Prototyping
Graphic Design & Visual Branding
E-commerce Product Design (Amazon A+ & Listings)
Social Media Content Creation
Web & Mobile Interface Design
Typography, Color Theory, Layout Design
Team Collaboration & Feedback Integration
Trend & Market Awareness
WORK EXPERIENCE
Zeki Expert Solutions
UI/UX Design
- Designed user interfaces for mobile and web applications using Figma and Adobe XD, aligning with modern UI trends and client branding.
- Created detailed wireframes, user flows, and interactive prototypes to visualize journeys and improve user experience.
- Conducted usability testing, gathered feedback, and iterated designs to ensure intuitive user interaction.
- Collaborated closely with developers and product managers for design-to-code handoff, using Slack, Trello, and version-controlled shared workspaces.
Brand & Graphic Design
- Developed branding kits, marketing graphics, Amazon A+ content, and print-ready materials for clients in industries ranging from e-commerce to digital marketing.
- Delivered product listing designs, infographics, and storefront visuals that boosted engagement and sales for e-commerce brands like HiA Direct.
- Produced high-quality creatives for social media campaigns, email marketing, and landing pages, including work for PR firms like Luxe Marketing.
- Designed impactful event visuals and motion graphics for nonprofit campaigns through Light to Life Foundation initiatives.
- Maintained consistent visual identity across platforms and assets, applying strong layout, typography, and composition principles.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator, InDesign, Adobe XD, Canva, Trello, Slack, Web, Mobile (iOS & Android), Print Media, Amazon, E-commerce Stores, Basic HTML/CSS (for design collaboration), Visual Design Terminologies, Wireframes & Design Systems, Atomic Design Principles, Cloud-based File Sharing (Google Drive, Dropbox), Version Control via Trello
Skills
Tools
Figma, Adobe Photoshop, Adobe Illustrator, InDesign, Adobe XD, Canva, Trello, Slack
Platforms
Web, Mobile (iOS & Android), Print Media, Amazon, E-commerce Stores
Languages
Basic HTML/CSS (for design collaboration), Visual Design Terminologies
Frameworks
Wireframes, Design Systems, Atomic Design Principles
Storage
Cloud-based File Sharing (Google Drive, Dropbox), Version Control via Trello
Education
Bachelor’s in Physics
GC University
Certifications & Training
UI/UX Design (Online Certification)
Graphic Design & Digital Marketing (Industry Training)
